SPENCER MARTIN
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Multi-disciplinary creative in Los Angeles. Professional background in graphic & packaging design, creative direction, photography, brand strategy, and team management. See also: rock music.





Drag the pieces to reassemble my face. Terrible accident. I’d really appreciate the help. 

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KANHA
BRAND MANAGER
2023–CURRENT
KANHA is a beloved legacy brand in the cannabis industry that is on the verge of global expansion; my primary objective from day one has been to help the branding scale in concert with this coming growth. I have done so primarily through my contributions in packaging design, brand strategy, design team management, and the development of new product launch SOPs employed company-wide.

Strategically segmenting new, existing, and emerging product lines thorugh the creation of strong visual identities for each offering was the first large project I took on at KANHA. With such a wide portfolio of products—and so many more on the way—I knew that a methodical, purposeful approach to orgnaizing and implementing an impactful pairing of product value propositions with unique creative messaging was critical for consumer clarity and product success. 

Working alongside the Creative Director and Chief Marketing Officer, I’m constantly seeking new ways of adequately communicating the value and excellence of our family of products, from designing eye-catching packaging and marketing campaigns, to facilitating and ensuring clear and effective cross-functional team communication. 

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